Our story

What we do & who we are

A marketplace and art advisory, newcube steps out of the conventional white cube, by making contemporary art accessible to all and supporting talented artists on the rise.

Our story

Our vision

A leading marketplace that specializes in contemporary art by traditionally overlooked artists, newcube allows the discovery and acquisition of their unique artworks directly from their studios. As an online-only platform, newcube steps out of the conventional “white cube” and cuts the limitations and exorbitant overhead costs of a traditional brick-and-mortar gallery. At newcube, we offer a bespoke art advisory services to new and seasoned collectors to acquire and sell works by contemporary artists globally. Centered around a community of artists and collectors, newcube guides you through a trusted, fair, and seamless acquisition experience without the opacity or pretentiousness often associated with luxury or high-dollar transactions.

Our community

Building a diverse and inclusive community within the art ecosystem, our community is centered around trust, support, transparency and integrity. We bring together and connect a diverse group of artists, collectors, curators, galleries and institutions through online and in-person events. We strongly encourage collaborative projects and work closely with our community to further newcube’s vision and mission. At newcube, artists benefit from higher margins from the sale of their artworks, and further global opportunities; collectors and art connoisseurs become part of a community devoted to art patronage. At newcube, we believe that an insightful art collecting experience should be a part of our lifestyle.

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Our team

  • Bibi Zavieh

    "After over a decade in the auction world, my goal is now to raise the profile of emerging artists and connect them with the newest generation of collectors and curators around the world."

    Bibi Zavieh is an experienced art advisor with over 20 years of expertise in postwar and contemporary art, specializing in emerging markets. She advises collectors worldwide on building meaningful, long-term collections and supports artists shaping the future of contemporary art. Bibi’s expertise and market insights have been featured in CNN, Bloomberg, Le Monde, The Art Newspaper, The National News, Artnet News, and Harper’s Bazaar Art.

    Bibi Zavieh

    Founder, Advisor & Accredited Member of the Appraisers Association of America

  • Natalie Emmerman

    "Meaningful relationships are at the heart of every thriving creative community. I believe that trust, collaboration, and thoughtful guidance create lasting value for both artists and collectors."

    Natalie Emmerman is an artist liaison, advisory, and project manager working across artist relations, research, and project coordination at newcube. With over four years of experience supporting emerging artists, she leads newcube’s artist platform in its mission to discover and champion artists globally while fostering meaningful connections between artists and collectors.

    Natalie Emmerman

    Artist Liaison, Advisory & Project Manager

  • Kavya Murthy

    "The most enduring success is built not through quick wins, but through thoughtful strategy, trusted relationships, and a long-term perspective."

    Kavya Murthy is a financial services executive and startup advisor with over 15 years of experience delivering impact for global institutions on Wall Street, beloved SMEs on Main Street, and early-stage startups. As the Head of Strategy and Advisory Board Chair of newcube, Kavya brings a rare combination of institutional rigor and entrepreneurial agility to a sector where art, commerce, and culture intersect. She provides both financial oversight and strategic governance to position newcube for substantial growth in an evolving market.

    Kavya Murthy

    Head of Strategy & Advisory Board Chair

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